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Paid Media · Growth Lab
Growth Lab runs your paid media across Meta, Google, and TikTok with two jobs: fill your pages with traffic worth testing against, then put real budget behind the messages that win. Run by marketers who have managed $200M+ in spend. Pairs perfectly with Page Lab.
Meta, Google & TikTok Winners scaled with real budget You own your ad accounts & data
The Traffic Engine
Traffic is only half the job. We run the paid media and the in-platform testing of angles, offers, and audiences, so the spend that drives the click lands on a page built to convert it. And when a message proves it wins, we scale it. One team accountable from ad to conversion, whether we built the page in Page Lab or you already have your own.
Who This Is For
You're already running paid media, or ready to, and you want conversions and customers, not just cheaper clicks.
Your traffic could work harder. The message, the offer, or the targeting is leaking spend before it turns into revenue, and you want it tested, not guessed at.
You want one team accountable for the whole path from ad to conversion, instead of pointing fingers between an agency and a web shop.
You want senior operators reading your numbers every week, and you want to keep ownership of your accounts, pixels, and data.
The System
Growth Lab runs the media and the in-platform testing that turn spend into qualified traffic. Point it at the Page Lab pages we build, or at pages you already have.
Campaign strategy, build, and daily management across Meta, Google, and TikTok. Audience structure, bidding, and budget pacing aimed at cost per acquisition, not vanity reach.
Structured, continuous testing of hooks, angles, offers, and audiences inside the ad platforms, so the winning message gets the budget. Structured A/B tests on the pages themselves run through Test Lab; we put spend behind what those experiments prove.
Reporting built around cost per acquisition and revenue, not impressions. You always know what your spend turned into, and where the next dollar should go.
Ad concepts and scripts built for testing, plus direction for the videos you produce, so the account never starves on fresh angles. Static ad production comes from Creative Lab, matched to the same angles.
How We Use AI
We've built AI workflows across the whole marketing stack. They don't replace the operator on your account. They let one senior operator move at the pace a whole team used to.
AI drafts more hooks, angles, and script variations per testing cycle, then a senior operator tightens what ships. The account never starves on fresh creative to test.
Ad copy iterates in days, drafted with AI and judged against real performance. More shots on goal, same senior eye on every one that ships.
AI-assisted reporting pulls the numbers together so the time goes into reading what they mean for your spend, not assembling spreadsheets.
Meta's Andromeda ranking system rewards accounts that field genuinely diverse creative, and quietly starves the ones recycling one message. Our process is built for exactly that: we produce and test page and creative variants against many different customer pain points at once, so the parent worried about focus, the athlete chasing recovery, and the founder fighting brain fog each see the angle that speaks to them. More distinct angles in the auction means more auctions you're eligible to win, and cheaper reach across every segment you sell to.
The point of all of it is leverage. AI compresses the busywork so the senior operator on your account spends their time on strategy, judgment, and the decisions that actually move your numbers.
The Difference
How We Work
We dig into your accounts, offer, funnel, and numbers, find where spend is leaking, and agree on the metrics we'll be judged on.
We set up tracking, build the campaign structure, write the ad copy, and produce the first concepts and scripts against your strategy. Pages come from Page Lab; static ads come from Creative Lab.
Campaigns go live across the right channels. We test creative, offers, and audiences in a structured way and watch cost per acquisition closely. Page variants ship through Page Lab.
We read the data weekly, cut what's flat, double down on what converts, and scale spend behind the winners while reporting on revenue.
What's Included
Our Commitment
Questions
We run the paid media, the in-platform testing, and the ad concepts and scripts. The pages come from Page Lab, our monthly conversion program, and static ads come from its Creative Lab add-on, so the traffic we drive lands on pages built to convert. One team, pages and traffic tuned to the same goal.
They test different things. Test Lab is a Page Lab add-on that runs structured A/B experiments on your pages, with a monthly readout tied to CVR and CAC. Growth Lab tests inside the ad platforms: hooks, angles, offers, and audiences. Together they close the loop. Test Lab proves which message converts, and Growth Lab puts real budget behind it.
Primarily Meta, Google, and TikTok. We recommend the channel mix based on where your buyers actually are and where your offer can convert profitably, not on what we feel like running.
Yes. You own your ad accounts, pixels, tracking, and every page we build. We operate inside what's yours. If we ever part ways, your accounts, data, and history stay with you.
It's leverage on the work, not a separate product. We use AI to produce more ad angles and creative variations, iterate copy faster, and pull reporting together. A senior operator still makes every call that matters. It also matters more than ever on Meta specifically: the Andromeda ranking system rewards creative diversity, and our process feeds it distinct angles for every customer pain point instead of recycling one message.
Revenue and cost per acquisition, plus the conversion metrics underneath them. We care about what your spend turns into, not reach and impressions that look good and pay nothing.
It depends on your channels, budget, and how much of the system we're building versus optimizing. We scope it on a short strategy call once we understand your goals and your numbers. Book one below and we'll map it out together.
Client Results
"Within 90 days they built an online demand gen engine we simply didn't have before and lifted qualified applications by 32%. Leads now come to us, not the other way around, and many of those first-touch borrowers are still repeat clients today."
"They helped us launch online demand gen from scratch, overhaul our website, and tighten the lead-to-client pipeline. The result is 3x more qualified consult requests and enough steady demand to confidently expand into new practice areas."
"They built our webinar funnels, spun up demand gen across every major platform, and took us from a startup to over $5M a year in digital product revenue. With real attribution and tracking in place, scaling became repeatable, and we've grown into one of the top names in our space."
"Eric and Rob are an unbelievable team to work with. They handle our marketing and have consistently delivered with professionalism, creativity, and a strong understanding of what drives results. The pages they built and tested against our product page lifted conversion on cold traffic by as much as 279%, and every format they tested beat our control. Their expertise in the D2C space really stands out, and they've been a valuable partner for our business. I would highly recommend their services to anyone in the D2C space looking for a marketing team they can trust."
Pricing
A managed paid-media engine, scoped to your budget and goals. Ad spend goes straight to the platforms, and we never mark it up.
Month-to-month · Cancel anytime · You own your accounts & data
A 30-minute call with a senior operator. We'll look at your accounts, your funnel, and your numbers, and map exactly what we'd build to convert more of your spend. No pitch deck, no pressure.
Apply To Work With UsOr email us directly: info@clickdose.com