Most tees are done by wash five. So we are washing one forty times, on camera. Wash 23 is running now.
Illustrative stream for a fictional brand. A real one would be a real washing machine, a real camera and a real tape measure.
We read twelve Reddit threads and 189 comments about plain t-shirts before we cut a single one. Three of them:
I'm getting sick and tired of my T-shirts stretching out after just a few washes.
source ↗Every time I buy some, they end up being flimsy, too lightweight, or see through.
source ↗If I buy one that fits in the chest/shoulders, it's so long that it entirely covers the zipper of my pants.
source ↗Same machine, same detergent, same setting a normal person uses. A $12 tee on the left, the KEPT tee on the right, both after wash 40.
| Measured | Wash 0 | Wash 10 | Wash 40 |
|---|---|---|---|
| Collar width, $12 tee | 7.0" | 7.8" | 8.6" |
| Collar width, KEPT | 7.0" | 7.0" | 7.1" |
| Body length, $12 tee | 28.0" | 26.9" | 26.2" |
| Body length, KEPT | 28.0" | 27.8" | 27.7" |
| Black, measured on a colour card | 100% | 88% | 71% |
| Black, KEPT | 100% | 98% | 96% |
Illustrative figures for a fictional product. A real brand would publish the method, the machine, and the tape measure.
Heavy 1x1 rib, cut narrow, with a cotton tape sewn over the back seam. The collar is the first thing to go on a cheap tee. Ours is the last.
Combed cotton, heavy enough to hold a shape, light enough to wear in August. Washed hot twice at the factory so the shrinking happens to us, not you.
Short, regular, long. Same chest, same shoulders, a different hem. The zipper stays covered or it does not. Your call, not the pattern's.
Regular fit. Sleeves that sit on the arm instead of flaring off it. Not slim, not boxy.
The math: a $12 tee replaced three times a year is $36 a year, forever.
One KEPT tee is $34, once. Year two is free.
Ordered a medium long. First tee I have owned where the sleeves stay on my arm instead of sticking out like wings. Wash 22 and the collar is the same shape it came in.
Dev R. · illustrative reviewI run hot and wash everything warm. Nothing has shrunk. My old ones from the mall are crop tops now, this one is not.
Marcus T. · illustrative reviewWanted a second colour. There is not one. But the black is actually still black, which I cannot say about anything else in the drawer.
Ollie B. · illustrative reviewReviews are illustrative for a fictional product.
If it changes shape, it is on us. If it does not, you have found your tee, and you can stop reading Reddit threads about it.
Get the tee, $34A real brand would list the machine, the cycle, the detergent, and the tape measure, then post the photos from wash 0, 10, 20, 30 and 40. For the demo: warm wash, normal spin, tumble dry medium, forty times, measured flat on a table.
Because black is where cheap tees fail first. It fades, it goes grey, it shows every wash. If the black holds, the rest will. Colours come after black is right.
Only the body length. Chest, shoulders and sleeves stay the same for your size. Short is about an inch and a half shorter than regular; long is about an inch and a half longer.
Middle of the road. A typical mall tee is about 4.5 oz. The "heavyweight" tees Reddit recommends are 7 to 10 oz and can feel stiff. 6.5 holds a shape without standing up on its own.
Everything above, plus a real return address. This page exists to show how a live demo page is built, not to sell a tee.
KEPT is a fictional brand built to show a live demo page. If you want a page like this for a product that exists, that is what Page Lab does.
See Page Lab Close