You watched Tyler turn off his best ad. The CMO told him to read this.
One ad that's spending real money, and the page it lands on.Every Tuesday. Free.
ClickDose is a weekly email. Each issue tears down one live ad and the page it sends people to, then rebuilds the play with AI for a new brand. Fewer Tylers on your team.
Tyler's three mistakes
He made all three in under a minute. Each one has a past issue that shows the fix, with the real ad and the real page.
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Tyler said
"It's been running 9 days. I'm sick of looking at it."
He killed the winner because he was bored.
The fix, from issue #13
A golf brand selling a 69 degree wedge kept its winner running. From the issue:
Most brands kill a winner around day nine because they got bored looking at it.
Read issue #13A 69 degree wedge is outrunning the big golf brands
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Tyler said
"So I made 12 new ones. Same ad, different fonts."
Twelve ads, one idea.
The fix, from issue #18
monday.com ran 11 different scripts. Each one opens on a different complaint a manager already has. Eleven ideas, not one idea in eleven fonts.
Read issue #18The AI managers monday.com ran 94 times
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Tyler said
"The homepage."
Where the clicks go. The homepage has a video of the founder's dog.
The fix, from issue #17
Graza's unboxing video lands on the page for the exact three-bottle set she opened. The ad and the page sell the same thing.
Read issue #17The video Graza launched 10 times
What's in an issue
Two parts. One ad. You can read it before your first meeting and still be early.
In issue #19: Ramp's creator comedy skits all send people to one generic page with an email box and four feature cards. None of the joke makes it onto the page. Our rebuild is a skit plus a page that picks up where the joke ends. You're on it.
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Steal This Ad
One ad that's spending real money right now, and the page it sends people to. What it says, where it lands, and the numbers behind it.
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AI That Actually Ships
We take the play and rebuild it for a new brand with AI. The ad and the page, both shown.
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Video of the founder's dog
Removed from the agenda. No dogs were sent to the homepage.
Turn it back on. And read this.
One ad and the page it lands on, in your inbox every Tuesday. Free.
Questions
- How often?
- Once a week, on Tuesdays.
- What does it cost?
- Nothing. It's free.
- Who writes it?
- Eric and Rob at ClickDose.
- Can I unsubscribe?
- Yes. One click, at the bottom of any issue.
- Is the dog in it?
- No.